Online Nonprofit Technology Conference: Online Performance Management - Michael Cervino

Where should you focus your efforts to find out where your stakeholders are and what they are doing online with and for your organization? What data is meaningful, actionable? These are the questions that drive the research and analysis that inform the program design of the highest-performing online organizations. Keeping pace with constituents’ evolving interests and behaviors online is essential to shaping your online strategies and tactics. If you want to improve your ability to target your outreach, serve your constituents, and engage in the online dialogue about your organization, it pays to know the networks in which your constituents participate, the websites they visit, the discussion lists on which they lurk, and how they spend their time online. This session will teach you simple and advanced techniques for determining what your audience is doing and evaluating your online endeavors later.

Takeaways:

1. You’ll learn ways you monitor the social media, social networks and your own Web site interactions for clues to how to engage your constituents.
2.We’ll review techniques nonprofits use to get direct feedback from constituents to guide their efforts
3.You’ll understand “dashboard metrics” and learn how to construct insightful reports for your Web activity.