2009 NTC: DIY Search Engine Optimization (SEO)

On April 26th through April 28th, we held the 2009 Nonprofit Technology Conference in San Francisco.  We presented nearly 100 sessions, on topics ranging from virtualization to branding in social media.  We were lucky to partner with ReadyTalk to present 6 live simulcast sessions.  Here, we give you the audio from one of those sessions.  Full recordings with the slides are available for download at nten.org/ntc:

On April 27th, we presented:

DIY Search Engine Optimization (SEO)

Panelists:

Kevin Lee | Didit


Search Engine Optimization (SEO) is a great means for cash-strapped nonprofits to reach out to their constituents. SEO is becoming increasingly important, as people get online. After all, wouldn’t it be better for both clients and organizations if a person looking for, say, “after-school education in Chicago” or “housing for at-risk-youth in Jacksonville” find their local nonprofit instead of some for-profit company? SEO lets you do this! Organic search engine optimization, a way to get your organization to naturally achieve a higher listing on the search engines, is a perfect, free, way to get nonprofit organizations more clients, members donors and more. This workshop will educate and teach everyone, from the techie newbie to management, on why SEO is important and some easy steps to get the results.

Takeaways:

1. An understanding of SEO and how it applies to your website
2. How, where and why to do keyword research
3. SEO “roadmap” that they can take home and begin comparing against their current website