2009 NTC Preview: Dottie Hodges and Stephen Love on Website Usability

Jakob Nielsen released a study last week suggesting that nonprofits are leaving half of their potential online donations on the table because of simple usability issues.  You don't have to be a die-hard Nielson fan to know that usability -- the ease with which your stakeholders can find what they need -- is an issue for most nonprofits. 

What to do about your site's usability (or lack thereof) is a tougher nut to crack. How do you know what's working and what's not? When you know what's not working, how do you fix it?  And do our sites really have to look like Nielsen's to work?

Stephen Love of Northridge Interactive will tackle this topic at his NTC session, "We Want Usability (But We Don't Want Ugly): Marrying the Best of Design and Usability".  He and his colleague Dottie Hodges sat down to chat with me about the challenges of usability and their session.