2009 NTC: Confessions of a Social Media Campaigner

On April 26th through April 28th, we held the 2009 Nonprofit Technology Conference in San Francisco.  We presented nearly 100 sessions, on topics ranging from virtualization to branding in social media.  We were lucky to partner with ReadyTalk to present 6 live simulcast sessions.  Here, we give you the audio from one of those sessions.  Full recordings with the slides are available for download at nten.org/ntc:

On April 28th, we presented:

Confessions of a Social Media Campaigner

Everyone wants to talk about social media these days.  But how do you separate the reality from the hype?  You talk to the people actually doing it.

Panelists:

Carie Lewis | The Humane Society of the United States
Danielle Brigida | National Wildlife Federation
David J. Neff | American Cancer Society


In this session, panelists from difference nonprofits will share their insider secrets about what they’ve learned in executing some of the most successful social media campaigns. They’ll also share with you their deepest confessions about what has NOT worked and why. You’ve heard why you should use social media and you’ve seen what people have done. Now find out what it really takes and learn from their experiences.
Takeaways:

1. How much time and resources a social media campaign *really* takes
2. How to *really* get buy in from the top
3. What makes people *really* participate